Surbhi Chugh – City Women Icon 2022, Bhilai-Durg
I am Surbhi Chugh, a fashion retail entrepreneur, and the owner of “Yuvati Saundaryavati Bhava”.
“Yuvati Saundaryavati Bhava” is a women’s ethnic store, with a complete range of ethnic designs, from casual Indian Kurtis to designer dresses, from lingerie to jewelry to matching bottoms and dupattas, a complete Women’s Ethnic Store.
Initially “Yuvati” was home-based, I started from a small room in my house then we started doing exhibitions from one city to another, as I was a mother it was very difficult for me to move to longer distances. But I never missed going to Rajnandgaon, Raipur and Bhilai exhibitions.
While exploring all these exhibitions I found out that there was very little variety in ethnic wear. From then I thought of having a store that has a wide range of Indian ethnic wear. With the support of my family, that dream came true. Before entering into this business I was working with Abis Rajnandgaon and with that I was a new mother also. My life was like going to the office at 8 in the morning and coming back at 8 in the evening. That time I almost cried every day because in the morning I love babies to sleep and when I came back at in the evening I saw my baby sleeping.
Those 9 months of my tenure with the IB group but the worst days of my life made me a puppet.
And i believe that only those circumstances inspired me to come into this business.
We inaugurated the store on the 1st of June 2017 but that day it was only the family and I was the only one who was showcasing my products. My first staff join me on June 2, the next day.
Believe me I saw nothing, it was just a feeling and I kept her. And this year we will complete 5 years and we are growing together.
Right now I am working on e-commerce as people are more attracted towards online shopping.
There are so many happy moments. From giving a sponsorship to become a chief guest.
But the best moments are always when I receive compliments from my clients for giving the best quality fabrics and designs.
My biggest achievement is my everyday growth. I achieve it every day. Only advice I would like to give is “Always trust your instincts”.
Success for me is support from my family and growing yuvati family .